아울러, 이루리 매니저는 인스타그램 ‘스토리 기능을 사용한 광고 전략도 공개했다. ▲상태표시줄의 변화로 물건의 비포•애프터 강조하기 ▲15초로 제한된 기한을 사용해 관심 생성하기 ▲이모티콘•스티커로 ‘광고스럽지‘ 않은 콘텐츠 제작하기 ▲프로필 사진 클릭 유도하기 ▲일시정지를 유도해 몰입시키기 ▲스토리를 위로 올려 상세 정보 확인하도록 유도하기 등 9가지다.
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